File Matching & Enhancing

By matching your data to ours we can add any number of additional fields of information enabling you to target your customers & enquirers more accurately.

Here are just some of the fields you can add in order to make your in-house database a true marketing tool:

Business Records

• Number of employees
• Sales Turnover
• Number of Branches
• Contact names by responsibility/job function
• Import/export indicators
• Foreign Links
• Profitability
• Telephone Number
• Fax Number
• Email Address
• Mailing Address Verification
• Goneaway Flags

Consumer Records

• Gender
• Age
• Income
• Marital Status
• Investments
• Mailing Address Verification
• Telephone Number
• Occupation
• Demographics
• Goneaway Flags

Profiling

Having carried out a file match & enhancement we will be able to produce a detailed report showing you the exact profile of your customers and enquirers. We can even create profiles by customer spend and thus help you to focus on your most profitable market segments.

The result will be a combination of lower/more efficient marketing spends and higher/more profitable response rates.