Consumer lists

The fast, cost-effective way to target your ideal customers with incredible accuracy

BACKGROUND

LifeBase is a consumer data pool of over 28,000,000 online purchasers & registrations, Insurance & Finance Enquirers, Directors at Home, Investors, Electoral Roll, Census and call centre records. Telephone & online surveys add detailed selectivity to LifeBase making data selection & targeting very precise.

Geo-demographic and socio economic overlays provide the ability to select consumers by 85 financial and investment profiles - from the wealthiest high flyers and landed gentry to the sub-prime and high credit risk households.

This direct marketing data is available for multi or single channel marketing, providing access to your target audience by direct mail, telemarketing, email marketing and SMS or MMS mobile marketing.

Our compliance policies ensure that every record strictly complies with The DMA (The Direct Marketing Association) code of practice and The EU Electronic Communications Act.

Download the LifeBase data sources sheet here.

Like a quote?

MAINTAINING RESPONSE LEVELS

Individual records are rotated on a usage basis by number of uses and the type of offers sent to ensure they remain active responders. This results in lower opt-out rates and higher response rates.

MAINTENANCE PROCEDURE

Data is maintained on a 0-12 month cycle of adding fresh records, verifying existing records and removing records that are no longer valid. Included within this process are new data feeds, The Electoral Roll, goneaway suppressions, PAF, MPS, TPS, The Mortality File, online/offline surveys & transactional data updates.