| Lifebase | ||
| Background LifeBase, a consumer data pool of some six million records by bringing together data sourced through online purchases & registrations, Directors at Home, Investors and has been further enhanced and verified using the Electoral Roll & census information. Strategic alliances with media owners, such as ISP's, and through telephone & online surveys the data is enhanced - adding to the selectivity of LifeBase making data selection & manipulation very precise. Media options You have the opportunity to target prospects or enhance your own data using any combination of mail, telephone, email, mobile SMS or MMS. Individuals held on the file have opted to receive 3rd party offers & are proven direct mail/online responders. |
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Maintaining response The individuals' details are rotated on a usage basis to ensure they remain active responders taking note of all sales literature we select them to receive. This also ensures lower opt-out rates by avoiding traditional information overload. |
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| Quantity 6,308,000 | ||
| Maintenance Procedure | ||
| All data is maintained through updates from Electoral Roll, goneaway suppression & verification, PAF, MPS, TPS, the Goneaway Suppression File and the Mortality File. | ||
| Selection Opportunities | ||
| Gender Geography Telephone Numbers email address Age/DOB Income Investments |
Financial Spending Habits Purchasing Methods Interests Health Home Computers Internet & Technology |
Household Travel Occupations Leisure Paper Readership Car Ownership Family Status |
| Pricing |
£
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Base |
130
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90 / 000 185 / 000 165 / 000 10 / 000 5 / 000 3 / 000 40.00 |
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All prices are subject to VAT - Delivery is 5 working days - Minimum order of 5000 records |
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