Lifebase - Mobile
11,000,000 records
BackgroundThrough strategic alliances with a variety of media owners, including UK wide handset distributors and retailers, LifeBase has been further enhanced with over 11 million opt-in mobile phone numbers for telemarketing & SMS broadcasting purposes.
With the wealth of existing information we hold for each of the LifeBase consumers we can now also select them by mobile criteria including mobile network, tariff, contract type, handset and contract renewal date.
This latest enhancement to LifeBase has provided DBS with one of the UK’s largest opt-in mobile customer data file & with updates on a monthly basis, we have a constant flow of fresh new data.
Media options
Target prospects or enhance your own data using any combination of mail, telephone, email, mobile SMS or MMS. Individuals held on the file have opted to receive 3rd party offers & are proven direct mail/online responders.
Maintaining response
Controlled activity ensures that recipients remain as active responders, they receive an acceptable number of messages by subject over any given period and lower opt-out & higher response rates are the result.
Maintenance Procedure
All data is maintained through updates from data partners, Electoral Roll, goneaway suppression & verification, PAF, MPS, TPS, the Goneaway Suppression File and the Mortality File.
Selection Opportunities
Gender
Geography
Age/DOB
Income
Mobile tariff
Mobile handset
NetworkContract renewal date
Number/age of children
Purchasing Methods
Interests
Health
Home Computers
Internet & TechnologyHousehold
Travel
Occupations
Leisure
Paper Readership
Car Ownership
Family StatusPricing £
SMS numbers:
10,000 @ £165/000
25,000 @ £130/000
50,000 @ £115/000
100,000 @ £90/000
500,000 @ £65/000
1,000,000 @ £40/000
subject to a transmission fee of £40/000(via UK carriers)Data list costs
Single use mailing £130 per '000
Telephone numbers £90 per '000
Mobile £165 per '000
Selections £10 per '000
Output & Delivery £20
All prices subject to VAT.
Minimum order 5000 recordsMobile renewal date leads £2 per lead
Subject to availabilityclick here for full detailed pdf
All prices are subject to VAT - Delivery is 5 working days - Minimum order of 10,000 records
