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Tracking & Reporting

  • The ease by which advertisers and agencies can instantly track and monitor the success of each campaign, means email marketing is truly a medium that can be held "Accountable" by it's individual campaign performance.
  • Initial delivery reports are available within 48 hours of the broadcast date for advertisers to get a feel for how campaign is working.
  • The reporting identifies key information pertaining to the campaign
Hard bounce - Delivery failure, incorrect address, no longer works same place.
Soft bounce - Inbox full, currently on Holiday, Away from office. (Automated response)
Open Rate -Numerical Volume or % identifying individuals whom have opened mailer
Click-through's - Numerical Volume or % identifying people who clicked through to site.
Pushed - Actual volume of emails broadcasted.
Unsubscribe - Percentile figure identifying people who have asked for removal from file.
  • Tracking links can be applied to any number of URL's in the email message, so that you can monitor how individual offers or ads perform if there is more than one message being delivered.
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