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Response Rates:

  • Traditionally email marketing has the highest performing response rates available in the market place.
  • Average response rates across the individual direct market sectors breakdown as follows.
    • Email click-through's 4 - 10%
    Email Newsletter placement 1 - 2%
    Traditional DM response 0.8 - 1.5%
    Pop ups and banners 0.2 - 0.5%
  • The best performing lists are traditionally in-house files, as the email receivers already have a trading history with the mailer. However rented lists where individuals who have purchased goods online can be identified perform almost equally well.
  • DBS works primarily with data partners whom have "Actual" as opposed to "Propensity" based information about their clients.
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