PAUL SMITH

Paul Smith has been established over 30 years and is one of the leading Fashion designers within the UK and Worldwide.

CLIENT Brief

To re-organise Paul Smith's in-house data & provide new names through targeted DM.

KEY ISSUES

To deliver a new usable CRM file & a process of adding new data.

OBJECTIVES

To pool all files from the last 10 years of data collection, cleanse and output the file to Paul Smith and build a profile of individuals likely to purchase from Paul Smith.

DBS'S ROLE

Our Bureau carried out the work on reformatting the files supplied by Paul Smith & cleansed the data. We now provide new names for Paul Smith’s store sales and launches.

Outcome for Client

A fully manageable and usable database. A fresh supply of new sign ups from each DM campaign.

Summary

DBS took on a full-service approach to Paul Smith's direct marketing & have given them the ability to build and maintain their customer data.