MONEYNET

Moneynet is a leading consumer advice website and provides lead generation for financial products.

Brief

To provide cost-effective email marketing to gain new leads for Moneynet's Life Insurance clients.

KEY ISSUES

Meeting a steady stream of leads on a weekly basis.

OBJECTIVES

Performing tests across the dataset to meet cost effective campaigns for both parties.

DBS'S ROLE

Performing tests across the dataset to meet cost effective campaigns for both parties.

OUTCOME FOR CLIENT

Regular leads that met Moneynet’s cost per leads on a CPM structure.

SUMMARY

DBS have now worked on with Moneynet for over a year exploring new ways to maintain response rates and ensure cost-effective email marketing.